SM Entertainment (“SM“) and producer Lee Soo Man have teamed up with major American production company MGM Worldwide Television (“MGM“) and producer Mark Burnett to bring K-Pop to Hollywood.
SM announced on the 7th (6th, local time in the US) that it will release an audition program for the debut of ‘NCT-Hollywood‘ in the US and other world music markets by the end of this year, together with Hollywood‘s MGM, which produced famous American audition programs such as ‘The Voice‘, ‘Survivor‘ and ‘Shark Tank‘.
Lee Soo-man, who has been pioneering the global expansion of K-pop for the past 30 years, will combine his expertise in producing artists and music content with the content production skills of Mark Burnett, who has directed famous American audition programs such as “The Voice.
This global audition will be held to discover new members of NCT in Hollywood. Any male between the ages of 13 and 25 from all over the world can apply, and the final selected participants will be produced by representative Lee Soo Man and mentored by NCT members based on SM‘s main system in Korea, CT (Culture Technology), and will embark on global activities as members of the newly debuted NCT-Hollywood in the future.
Through this project, SM plans to lead K-POP as a central American culture in Hollywood with MGM.
“We are happy to be able to develop the global audition project with Mark Burnett and MGM,” said Lee Soo-man. I want to create a new form of audition program that will be interesting for music fans around the world to watch,” he said, “and I intend to produce so that participants with infinite potential can develop their abilities as artists. Starting with Hollywood, I would like you to watch together the birth of the main character who plays an active role as “NCT-Hollywood” in the global market. “
Mark Burnett also commented, “This global audition is an innovative program produced by MGM on a global scale,” and “K-POP means more than just one genre of music, and it is a cultural phenomenon. We are very excited to lead K-POP to the U. S. with the truly amazing Representative Lee Soo-man and SM Entertainment. “